Guest posting is a great way to increase your blog’s exposure – and not just because you’re getting a high quality link back to your own site. When you post content on another blogger’s site, it’s seen as that author’s tacit approval of your blog, which can result in some pretty big traffic back to your site.
Of course, you won’t earn these benefits by simply posting willy-nilly on other sites. To really succeed with guest posting, you need to laser-target the best opportunities to build your brand. Consider the following tips on how to use guest posting to successfully promote your blog:
#1 – Choose Guest Blogging Sites Carefully
Think of a guest posting opportunity as a chance to introduce your brand to a whole new community. When you think of it this way, you’ll see that it doesn’t make sense to submit a guest post promoting your personal finance site on a pet training blog!
Instead, for best results, look for sites that are substantially related to your own and that have readerships that are likely to be interested in the content on your site.
#2 – Check Your Chosen Sites for Info
Once you’ve identified a few good guest posting sites, do a quick search to see if they have any information about how to pitch a guest post idea. Many sites list their author requirements and recommendations for all to see, so don’t waste the site author’s time by emailing questions that can be easily answered with a little research.
#3 – Follow Instructions Carefully
Whether you find information about guest posting on your target site or you need to contact the owner for more details, follow these instructions to a “T”. For example, if the owner specifies that all guest posts should be between 1,000 and 1,500 words, don’t request that the author publish your 500 word article!
Remember, these site owners are doing you a favor by considering your content – don’t get on their bad sides by disrespecting the instructions they provide.
#4 – Do Your Homework
When pitching blog owners on a potential topic for your guest blog, it’s a good idea to do a little research on the types of articles that have performed well on their sites or what related topics haven’t yet been covered.
This isn’t hard to do, as most blogs share lists of their most popular content and seeing which subjects have been covered is as simple as paging through the archives. But when you put the time into really considering the information that will be most beneficial for your guest posting sites and carefully crafting a solid proposal, you’ll separate yourself from the dozens of other requests these site owners receive.
#5 – Write Your Best Content Ever
This one should go without saying, but if you’re offered the opportunity to publish a guest post on someone else’s blog, the content you submit should be the absolute highest quality you can come up with.
As soon as your topic is approved, put together your first draft, being sure to back up any assertions you make in the article with facts and relevant sources. Then, send your article to a few trusted friends or family members to review. Incorporate their feedback and make sure that your work is absolutely free from spelling and grammatical errors before submitting it to the site author.
#6 – Plan on Revisions
Yes, you’re a blogger – you’re used to writing good content and posting it as soon as you feel it’s ready. But news flash – when you write as a guest blogger, it doesn’t matter what you think about the content you’ve written. The owners of the sites you’re posting on may have entirely different goals and may ask you to re-write your content to reflect these priorities.
So if you’re planning to promote your blog via guest posting, be sure to schedule some extra time for revisions. It isn’t fun or glamorous, but being flexible and responsive to the owner’s requests will help build your reputation as a good guest poster.
#7 – Submit Marked Up Content
Once you’ve finished your guest article and revised it according to the site owner’s instructions, it’s a nice gesture to go through and complete any necessary HTML markup before sending over the final draft. This way, all the site owner needs to do is copy and paste – not worry about making sure your web formatting looks the same as your text files.
When marking up your content, there are a few things you’ll want to keep an eye out for, including any text formatting, bulleted or number lists or hyperlinks. Search online for HTML tutorials if you aren’t sure how to add this code to your content.
#8 – Be a Professional
This is another one of those “it should go without saying” things, but in all your interactions with the site owner, be respectful and professional. You may disagree about edits that the owner requests or find yourself frustrated when he or she is slow to get back to you, but remember – blogging is a surprisingly small world. Behave like the professional you are with courteous, timely follow-up or you could find your name on the black list of bad guest bloggers.
#9 – Follow Up with Comments
After your guest post goes live, check back and respond to any comments on your article for at least a week or two following the initial publication. Doing so will help build your authority with the site’s readers, leading to better brand recognition for your blog and more traffic back to your site.
#10 – Leverage Your Past Guest Posts
When you first get started with guest posting, chances are you aren’t going to land those coveted spots on the top blogs in your industry. However, by working your way up the chain by posting to progressively more prestigious blogs, you can leverage the guest posts you’ve published and prove to these authority sites that you’re up to the task.
However, to make this work, you can’t be modest. Instead, keep an ongoing list of your past published guest posts and share it in your email proposal when soliciting a new guest article spot. As your guest blogging resume grows, you’ll find that more guest posting opportunities open up to you, ultimately leading to more traffic and recognition for your blog.