Pinterest is still a relatively new social media platform that is on everyone’s lips as it attracts not only 23 million users per month, but gives also webmasters a whole new way to advertise their own business.
In this article I want to show you how to properly use Pinterest for your business, and how you can run successful Pinterest marketing campaign.
Pinterest has risen to be one of the leading networks for social media in the last two years. In January 2012, they already had over 10 million visitors.
Now, about a year later, Pinterest is available for all who want to participate (until August 2012, new users could only join Pinterest when invited by other users). Each of the 23 million monthly users spend an average of 18 minutes a day on Pinterest; a much higher tendency – according to Alexa.com – continues to rise.
When I first heard about Pinterest at the beginning of 2012, I thought that it was just another “time-killer” in the jungle of social networks. After I was invited by a friend to join Pinterest, I was really hesitant to set up a personal account.
I could already barely divide my time between the other social networks, and I did not want to set up an account which I would have to promote.
Nevertheless, I did set up an account, and Pinterest became my favourite network. Not only did it seem to be much easier to find new “friends” or even “followers”, but they were ready to “like” and “re-pin” my picture – even without invitation – on their own boards.
While on Twitter only 1.4% of all tweets are re-tweeted, over 80% of pins on Pinterest are repins.
Although over 70% of all users are women, men also seem to slowly be finding this social network for themselves – to collect their own ideas as well as to share the latest DIY projects or just the latest blog posts.
Since Pinterest brings 27% more revenue than Facebook (per click), it is more interesting for us, internet marketers, to spend time on Pinterest than on other social networks.
(Source Link: Facts About Pinterest)
People think in pictures
We are very visual people. It is not in vain that people say “pictures say more than 1000 words”. Pinterest consists of images. The user can be anywhere to collect ideas and sort them into “boards” – with links to the websites.
This is of course a land of plenty; especially for us women. We seem to be pinning everything what we can find on the net – especially images of Etsy.com, Google.com, Flickr.com and Tumblr.com.
In addition to ideas for craft projects, recipes and quotations, we also enjoy to pin products – new clothes, makeup, jewellery, furniture, decorative items, and so on.
This is where Pinterest becomes interesting for online marketers. No matter what area you’re working on, Pinterest helps to bring your own products or other products in front of the eyes of the user; which you can lead to your own website with affiliate links.
Those who have already acquired some 1000 “friends” can attract, with a single image, quite a lot of attention.
Once I have a picture of my blog “pinned”, the picture will appear on the home page of my followers. They can view my picture and when they really like it, they can click “like” or they can “re-pin” it, and their friends get access to my picture as well.
The right image has tremendous potential, and is easily seen by 1000s of users.
How do I use Pinterest for my business to get the most out of it?
• Almost every webmaster has social sharing buttons on his blog so that his readers can share the just read articles on different social networks. Often there is also the option of a “Pin It” button. Each time a reader clicks on this, the webmaster receives a link to his site from Pinterest. Although this is a no-follow link the image is still seen by the reader’s friends and might be re-pinned by some of them. With one click is a new prospective customer on your side.
• Pinterest instantly knows to link the page with Twitter or Facebook. The user can not only sign up with one of Pinterest accounts, but he can also directly use the “Like” and “Tweet” buttons next to each image. Thus the image achieves even greater reach.
• In your own account you can add the name of your business, add a logo, as well as a brief description and a link to your own website. On top of that, you can also put links to your social media profiles – a new “follower” can connect with you in different networks.
• Each user can decide for himself whether or not he allows search engines to “view” his profile. Of course, this question does not exist for us online marketers. When your profile is indexed on Pinterest, sooner or later the search engines will end up on our blog.
Step by step guide to successful marketing with Pinterest:
- Create an account in Pinterest, using your blog or business name as a user name.
- Use the logo from your blog / business as a profile picture
- Describe your business in your profile and, of course, add a link to your own website.
- Link your account with your other social media accounts, such as Twitter and Facebook, so that users can easily find more information about you and your business.
- Limit your account to the interests of your business. This means: Do not create boards, which have nothing to do with the actual topic. So it’s better when a website which, for example, specialises in photography, creates boards that have something to do with that subject (e.g., lenses, cameras, well-crafted images, etc.) – the more specific, the better!
- Once you have created your own boards, you should start to fill them – with pins from other Pinterest users. This is done so other users will pay attention to your own boards and begin to follow them.
- Leave comments under other pins – so you get the attention of others.
- Use images of your blog posts that appeal to emotions. This of course varies depending on your niche. A seller of pet food could create boards with different cute animals. These will be quickly re-pinned and seen by other pet lovers. Also, babies, children, or events such as weddings, birthdays and similar parties get attention.
- Many B2B businesses have no visual content they can post on Pinterest. Some ideas for these businesses are e.g. information graphics, images from operations, images from their own blog posts which reflect the theme of the article (each article should get at least one picture!), charts that fit within the topics of business, books or eBook covers, but also images of your own customers / testers (of course only with their permission). Pinterest users are not limited to photos and can also pin videos and be seen by even more people.
- Emphasise your images with your graphic program, create transparent banners and add a title such as here in my Pinterest for business guide.
- Another good idea is to join so-called “Group Boards”. Often you will also be invited to various boards, once you have collected some “followers”. These have the advantage that they already have a large amount of users – a posted image spreads not only to their own “followers” but rather to all those who have also joined the “Group Board”.
Pinterest offers webmasters and / or businesses many opportunities to present their products. Once you have some “followers” you will quickly notice an increasing traffic flow to your own website.
Pinterest marketing is worthwhile. So if you plan to expand your social media activities, then you should definitely use Pinterest for your own business.