You have finally finished your list post and hit the publish button on your WordPress admin panel. The comments start pouring in and your post is well received well by your audience.
Right after publishing the post, you start writing your next post so that you can keep your blog updated with fresh content.
Actually, I’d like to you to stop for a minute and then decide if you want to continue.
You see, what you have on your hands is a gold mine – a list post – that you haven’t really taken advantage of. And if you do this, you are wasting your precious time and energy for creating new content from the scratch – again and again.
What I want you to do next is to take a look at your newly-published list post and start brainstorming: can you see the potential it holds? Are you able to see what other piece of content you can create – based on your list post?
If you are unable to come up with any ideas, let me help you a bit. In fact, let me describe 12 different content ideas that you could explore further.
Are you ready? Good, let’s go!
1. Write a guest post
Take your list post and figure out a guest post out of every item on the list. And don’t just write a simple post; dig deep into the subject matter in those posts.
For instance, if your topic is “10 Ways to Train a Dog to Sit,” then figure out ten different guest post topics on the subject and submit them to various blogs in your niche.
If you are willing to do this extra work, your blog is getting exposure, traffic and subscribers. And not just only that, but you are also showing your expertise to other people too.
- How to get started: Guest blogging section on YoungPrePro (YoungPrePro)
2. Create a blog post series
In most of the cases, list posts is just like what the name says – a blog post which lists things. However, if you want to dig deeper into your list items, then write a blog post series based on the points on your post.
Now, if your list post has 50 items in it, then writing a 50-part post may be overkill. But if your list size is reasonable (say 7 items), then writing a multi-part post is easily digestible by your readers.
Finally, when you have finished your series, don’t just leave it there.
Be sure to create one additional page, where you link to the posts, write small descriptions about them and at the bottom, add an opt-in box (Thanks for Derek Halpern for this tip ;).
Also, add a link to the front page of your blog about the page you have created.
- How to get started: Productivity Elements (Productive Superdad)
3. Create a free e-book, report or an Amazon Kindle e-book
Take your list post, expand the points further and write an e-book or a report, that you offer free for your audience – as soon as the person opts-in to your e-mail list. Also, there is no-one stopping you to create an Amazon Kindle e-book as well.
When you write the book, add “more flesh” around the topics by digging deeper into the subjects, by adding some supporting pictures inside the content or by adding some infographics, to illustrate the concepts better.
The good thing about this approach is that you have pretty much written the structure of the e-book or report already and now it’s nothing more than adding more depth to it.
- How to get started: Make an E-book: How to Easily Create an eBook That Rocks (Blog Tyrant), How to Publish Your Book on Amazon Kindle (LifeHacker)
4. Interview an expert on the topic
If your list post is about “7 Ways to Save Time in Your Business” and one of the list items is “Focus on one thing at a time”, then find an expert of that topic and interview him/her.
In fact, find experts for the rest of the topics on the list as well, so that you have 7 expert interviews in total.
Interviewing people is a great way to build relationships and an easy way to create content. It’s also a fine way to attract people to your blog.
Consider interviews as learning processes as well, since you are most likely learning something new about the topic during the discussion.
If possible, try to have a video interview with the person. This way your interaction with the expert is more personal, than just asking him/her to make an interview through e-mail.
- How to get started: How to Spice Up Your Blog with Interviews (Think Traffic)
5. Extract tweets from your audience
Oftentimes people are offered a chance to promote a blog post by tweeting it. However, there are times when you want your readers to tweet certain sentences from your post.
It could be a just a small idea or insight, that you want others to share on Twitter. This in turn could bring people to your post and your blog through Twitter.
6. Shoot a video
Shoot a video related to each item on your list post. However, don’t just copy the content as is – add a new angles or ideas to those videos.
Stepping in front of the camera requires some courage, but after you do it couple of times, you’ll get used to it. Besides, you are giving a more personal impression of yourself when you do this.
- How to get started: VLB041: Unleashing the Video Marketer Within You, with Gideon Shalwick! (Chris Ducker)
7. Create content for your e-mail list
Write a scheduled autoresponder series out of the list post items.
As with the video, don’t just copy the items as is to your autoresponder, add a new angle or add some extra value to those messages.
Make sure that the audience takes action on the posts and encourage them to interact with you.
For instance, in one of my messages, I encourage people to reply to me and tell me their best tip related to avoiding the afternoon slump.
When they reply to me and if I find the answer valuable, I record a video related to the topic and give proper credit for the person who gave the tip.
- How to get started: E-mail List Building Strategies (EricsTips.com)
8. Make a presentation
Turn your list post into a presentation.
Now, I’m not necessarily talking about keynote speech here, but something in a smaller scale – like presenting something to your colleagues at work or introducing a subject matter for your peers that share the same hobby with you.
Naturally, you’ll just have to see on a case-by-case basis if your list post works as a presentation. If it does, then you have at least the main points ready for your presentation.
- How to get started: How to Get Started in Public Speaking (AccuConference.com), How to Create Presentations That Don’t Suck (LifeHacker)
9. Create a case-study
Let your list post be a springboard for something much deeper, like doing a case study about it (whether it’s about the one item on the list or more).
For instance, if your list post topic is about saving money, you could have a case study about how a particular tip helped a person to improve his/her finances.
Once again, you’ll have to see on a case-by-case basis if doing the case study is possible from a certain item on the list. If it’s not possible, then move on to point #2 and try to create your case study from that topic instead.
- How to get started: 8 Tips for Creating a Great Case Study (KISSMetrics)
10. Create a podcasting series
If you have a blog about old cars and you have written a post title “9 Ways to Make Your Old Car Stylish”, and then why not turn that post to a podcast series? In that series, each one of the items on the list represents one podcast show.
You should naturally expand the single item and add more depth to each episode, for example by introducing some great books about the topic or even interviewing an expert related to that topic.
- How to get started: 5 Steps to Starting Your Own Podcasting Show (SocialMedia Examiner)
11. Create a webinar series
Creating a podcast series itself is great, but to ramp up things even more, create a webinar series out of the list post.
Obviously, you’ll have to do some work in order to have a successful webinar, like creating the presentation itself or choosing your platform.
I can understand that having a webinar is scary thing for many people. At the same time, it’s a great way to differentiate yourself from the rest of the blogs, which are mostly offering text-only content.
- How to get started: The Ultimate Webinar Marketing Guide (Lewis Howes)
12. Create an infographic
Instead of writing a traditional list post; create an infographic about the certain topic. You can do this yourself, hire someone from Fiverr to do it or if you have a higher budget to use, have an agency to create it for you.
Infographics – if done properly – can be a great way to increase the sharing of your content and getting more visitors to your site.
As you can see, a list post can be so much more than what it seems.
Just take one suggestion out of this post at a time, see how it works and then move on to the next idea.
I agree that many of these strategies presented in this post require a lot of work. At the same time, you’ll going to have wider experiences of creating different types of content and you are getting more people coming back to your site and subscribing to your e-mail list.
In the best cases, you can make your blog stand out from the rest of the blogs, which are offering only text-based content for their audiences.