The worst thing that can happen to a blogger is a drop in search engine rankings. If that happens to you all of a sudden you lose motivation to write more content and your blog slowly starts dying because nobody reads your posts.
The question is: Can you still make money with a blog if you don’t get traffic from Google?
Well, the answer is “Yes”, but you will need to change your strategy and do things differently.
In my opinion, there is a way to do that if you focus only on email traffic and post video content instead. What I mean by that is creating how-to videos and promoting affiliate offers that way. If you show people how to do stuff and what tools you use to do it you no longer have to presell people hard on the offer.
For example, you could create a video showing “how to build a good looking blog” and then feature all the plugins and themes you used to create it.
Below the video you would have your affiliate links as resources used in the video. This strategy is quite powerful and there are marketers out there doing it this way already.
One that comes to mind is Eric Holmlund from EricsTips.com. I have been Eric’s subscriber for years. I think I followed his blog since the very beginning. When I change my email I always go back to his blog and subscribe again to make sure I get his emails in my inbox. That tells you something right there.
Anyway, if you check out his blog (and you should) then you will notice that he uses this exact same strategy. He not only posts articles but also video lessons. Those videos pull traffic and build a list for him on autopilot.
They also build a relationship for him with his subscribers without him constantly pumping out new content. He already did the ground work and now all he has to do is send people to a squeeze page.
He currently has 87 video lessons that are free to watch on his blog. He could have made a paid membership site with all the content but instead he is offering it for free.
Of course it took him a lot of time to create them, but once the content is in place it works for you automatically in the background.
This is the approach I think you need to take if you want to build a blog that doesn’t rely on Google’s traffic because then it allows you to drive visitors to a squeeze page where you put them on email follow up series.
Here is how I would do it if I was just starting out:
Step 1 – Create 10-15 videos giving away some cool tips
Site down and create some videos. I think within a week you could create a nice video series that others would find valuable.
Keep in mind that you want to make money from them, so whenever there is an opportunity to promote an affiliate link use it.
Using PowerPoint and Camtasia studio you can knock out some killer looking videos quickly.
Step 2 – Create the blog and publish your videos
The one thing you need to keep in mind is that your blog doesn’t have to look fancy. The simpler the better.
I would use some premium theme though so I can add more stuff to it later if I need to.
Don’t stream your videos from the same hosting account where your blog is at if you don’t have a dedicated server. Put them on Amazon Cloudfront. It’s really cheap too. You would need a ton of traffic for your bill to go over $20/month.
Pretty much all my content is Amazon and this site also uses Cloudfront for CDN.
You don’t need any expensive video players either. The basic one you get when rendering a video in Camtasia studio is good enough.
Each video should be a separate post. Under each video include links to all the resources and tools you use etc. You don’t always have to promote something for a commission, but try to monetize as much as you can.
Step 3 – Create a squeeze page and write your email follow up series
Now that you have your blog and videos live on the blog create a squeeze page so you can build a list and start driving traffic to your video lessons.
Prewrite email follow up series so you have an email going out for every video lesson. If you don’t have an autoresponder service yet get Aweber $1 trial here. You can’t build a profitable online business that lasts without building a list…seriously!
Load up your emails to Aweber and set them to go out one per day for every post on your blog…or every other day, your choice.
Make sure to test everything before you try to promote your squeeze page. Test all emails, links etc.
Step 4 – Get traffic to your squeeze page
You have everything set up and now it’s time to get some visitors and start collecting data. The best way to do this is to buy solo ads. It’s the quickest and most efficient way to get instant traffic flowing through your blog.
There are a lot of places where you can buy them especially in the IM niche. Check out this site for example.
You can also do ad swaps if you already have a list. The way that works is that you send an email to your list for someone else’s offer and they send for yours to their list in exchange.
Step 5 – Analyze your data and put a value on each lead you collected
After sending let’s say 1000 people through your blog you should note how much money you made and what was the total cost of running ads.
Hopefully you were profitable or at least broke even. If you broke even that means you are building a list for free because you can offset costs of running ads through your affiliate promotions.
Divide the total number of money made by how many leads you collected and that’s going to give you lead value. By knowing how much is every lead worth to you it’s easier to buy more advertising.
Step 6 – Create more videos and continue repeating the process
So what now? Well, start pumping out more videos and keep buying traffic. If you keep doing that for a year or so you could build a nice size list that actually opens your emails and buys stuff from you.
Why stop on one simple funnel when you can expand and grow? After a few months you could have a few mini-video courses created that you funnel people through and make easy affiliate sales.
That’s all there is to it. I just gave you a simple blueprint that you could swipe for yourself and go to town!
Now you don’t have to rely on Google to send you visitors. You can buy them and still make money. If any traffic comes from search engines treat it as a bonus for all the great work you are doing.
Make it easy for people to share your content on social media so they get the word out for you. If your videos are good people might actually link to it which is what Google wants anyway.
I think this is a great little business model that can be scaled too. The most important thing is that you are actually collecting leads so you can email them more content or offers later on.
What do you think? Can you do it? It takes work but I believe it would be well worth it at the end. You only have to put in the work once and then get paid over and over again once everything is set up.