Content Is The New Currency

If you are not investing into content you are missing out, because in my opinion content is the new global currency.

There are companies generating millions of dollars per year using a very simple business model – providing quality content to the end user.

Nowadays people value content more than they value money. We see it happening all over the web and it’s only the beginning.

How valuable content can build your business?

Well let’s see…

Content gets you traffic – Let’s face it, without quality content you are a nobody. If you produce stuff people want to read you get rewarded with higher search engine rankings and more natural links.

If you are paying for traffic you also need content to get people to stay and engage with your offer.

But content is not just articles or videos. Your banners that you use to drive traffic need to send some kind of message. That message is also considered to be content.

I guess you could say that the better your message the more eyeballs you will attract, right? So your marketing material should also be quality.

Content attracts customers – When your content connects with your readers on a deeper level they are more likely to follow you and actually buy from you.

If you provide quality stuff that helps them, they will start trusting you and pay more attention. When you have trust, you are not selling anymore you are just telling them to buy.

If you want more customers in today’s economy you don’t have a choice but to invest into content. It’s all about building trust and interacting with your targeted audience. If you still don’t get it by now then you might get left behind.

Content builds relationships – When you put out good stuff it gets on other people’s radar. You can build vital business connections this way.

It all kinda perpetuates itself. Quality content gets you noticed which drives more traffic to your website. The more traffic you have the better and more profitable business relationships you can develop.

Think about it, they don’t even have to like you. Some of them will hate you lol ….but you got what they need, and that’s traffic.

So basically quality content is like a VIP pass that gets you exactly where you want to be.

Content gives you leverage –Once you build up your content and you have a lot of it out there something amazing starts happening.

You begin to notice that other like minded people start coming out of woodwork and actually recognize your work. They start talking about it and share your content with others.

This is where your business starts growing exponentially. It’s like a snowball effect. You can’t stop it and your business gets bigger and bigger by the day.

Some people are scared of that effect and they give up right before it happens. It’s actually weird why this happens but some people don’t like that kind of attention, or can’t handle it.

It’s like right before they are about to strike gold they pick up their shovel and leave.

Content gets you money – Like I said before, people value content more than they value money. They are willing to trade their cash for information, which is an amazing phenomenon if you stop and think about it.

You can earn money from high quality content in many different ways. For example, you can sell access to it or make money by selling traffic (which is a by-product of quality stuff you produce).

Look at the Amazon Kindle marketplace and how it exploded last year. Anyone can simply fire up their MS Word and write an ebook that sells.

If you want freedom in life you need to jump on this bandwagon right now and create. Start creating something of value and the money will follow.

Content is not just words though. Anything that has an impact on the end user can be classified as content. Games, apps, data, images, videos, instructions, stories and the list goes on.

Basically, if you decide to create something that has value to others you will get paid…simple as that.

So what’s the conclusion? Invest into content!

If you don’t know how to produce it yourself hire someone to do it for you. The longer you wait the harder and more expensive it’s going to be to get through all the walls that stand in front of you.

If you decide to do nothing you will miss out on the greatest opportunity of our time. Don’t let that happen. Start planning and get to work.

Do you ever have those moments when you are like “Damn, I wish I did this when I was…” ?

I am 100% sure that you will have one of those moments in a few years from now if you just sit there with a thumb up your a*s and do nothing 🙂

Anyway, now is the time so don’t get left behind.


8 thoughts on “Content Is The New Currency

  1. I agree with you. The more content you have the bigger impact you can make. I am aggressively building new sites and blogs now because I see where this is all heading. Thanks for sharing!

  2. Content provides information. If your content has the correct information, information that you researched, Google’s going to love you. And that can only be a good thing.

  3. Totally agreed, and Google loves great content, so it’s brilliant SEO-wise. I outsource pretty much all my writing, though. 😛

  4. Content became as the main factor for SEO at Google since the Panda algorithm 2011. So make sure to have original content at your website/ blog.

  5. Hi Pawel, Again another great article that I shall Tweet to the masses, I am following your lead and trying to add new and regular self written content to our site. I shall be doing another writing session this afternoon. It is a very young blog and I use you and your site as inspiration… I hope you don’t mind 😉 – Andi the Minion

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