Gatekeepers Are Back In Control

This post might sound like a rant or that I am just whining about nothing worth paying attention to, but I am going to say what I got to say anyway.

It’s true that the internet has created a lot of opportunities in the last few years for regular people like you and me, but it is all slowly reaching its peak. Most of you might not agree with that but I am just going to point out some obvious facts so that you can judge for yourself.

Most people that made it big online years ago had an easy smooth ride….It’s TRUE if you compare it to all the hoops you have to jump through nowadays.

A few years back it was easy to get exposure for your blogs, affiliate sites, or your own personal products.  Today, not so much anymore unless you like to kiss somebody’s ass… it will make sense shortly so keep reading.

I titled this post “Gatekeepers are back in control” because of Gary Vaynerchuk’s speech at the Web 2.0 Expo in 2008.

He said “The Gatekeepers are no longer in control” and I don’t think that statement is valid anymore, or at least won’t be soon.

In my opinion the web is experiencing a bottleneck effect already (I know, that statement sounds ridiculous). Big brands are taking over. They woke up and finally realized that putting their stuff on the web is like free money.

Don’t get me wrong, I still think that if you have a great idea and you are willing to work hard, you could “crush it”.  The problem is that I don’t see a regular person being able to do it without some kind of support and funding, which leads to the real problem that I want to point out.

There is a very disturbing trend emerging on the web. It’s the “You scratch my back, I scratch yours” idea. It’s very visible on the social media scene. I think you know what I am talking about, right?

For example, let’s look at

What a freaking awesome idea! Bloggers can team up and pimp each other’s shit.

Joe: You tweet my post I tweet yours.

Bob: But wait there is a better piece of content here on this site.

Joe: Who cares?! I tweeted your shit you tweet mine now so we can grow together, get it?

Bob: Ok sounds like a plan 😉

Joe: Don’t forget to Stumble it also

This is why I hate social media. Mostly it’s just a bunch of bloggers that are kissing ass of other already somewhat successful social media “experts” so they can get their shit pimped out lol

And what’s up with all those hot chicks on Youtube popping up lately claiming to be social media and business experts?

Now that you know where this is going let’s dig deeper.

Google is moving in on the social media craze very fast with their new Google + service.  Quite honestly I think it will help weed out spam from the serps, but on the other hand it will allow Google to control who gets to the top of the results (hint: Big brands with BIG budgets)

There is no doubt in mind that +1 is going influence the serps in a major way very soon. The more +1s you get the higher your trust factor is going to be.

So how do you get +1s if you are just starting out? Pay for it! You can buy +1s just like you can buy Facebook likes, or Youtube views. If you want to go the legit route you can advertise on Adwords and eventually people will +1 your ad too (if you beg nicely).

Google is becoming a major gatekeeper. Always has been actually, it’s just that now it’s more visible.

If you don’t rank well in Google, you don’t exist.

Google still drives the best quality traffic in my opinion, but if you don’t have a huge advertising budget to spend with them they won’t let you get away with shit.

For example, It’s against Google Adsense TOS to use Adwords for arbitrage. You and me wouldn’t be able to do it but big brands like can…all day long.

The other day I did a search on Google for “Capital One Affiliate Program” and spotted an ad from

It caught my attention because it made me wonder what in the hell has to do with Capital One Affiliate Program.

It was all clear as soon as I followed the ad.

It linked to another search results page on their site. So basically they are running Adsense arbitrage on a massive scale lol.

Here is what Google says about arbitrage:

Google AdWords doesn’t allow the promotion of websites that are designed for the sole or primary purpose of showing ads. This practice of promoting sites where the main purpose is to get users to click on ads is called arbitrage.

Source Link can get away with it because they produce serious revenue for Google. If you wanted to run something like that, Google would ban your ass before your payment was due.

It’s just an example of how Google is creating their own little syndicate of big brands.

Let’s take a look at the internet marketing industry as another example.

If you check out Clickbank’s E-Business & Marketing category you will notice that first top 3 pages of products are owned by only a handful of people.

Those guys do launches like every other day and only promote each other’s shit. Well, guess what? If you wanted to get to the top of CB marketplace in that category you would need them to support you. There is no other way, unless you want to get into some blackhat stuff 😉

How can you get support from major CB vendors with big lists? It’s simple, just mail their shit to your list (while destroying your reputation at the same time). Don’t have a list? You are out of luck! Go build a list first.

So if you really think about it, those who managed to build a big list are the gatekeepers in their marketplace.

Same thing goes for well-established blogs. They built their brand already and now if you want to get into their market you need their support.

You need to find or create your own “syndicate”. Want quality backlinks? Well, you need to start guest posting and give away your best content.

The more people try to get into a market the bigger the bottleneck effect.

I didn’t want this post to sound like a rant. The point I am trying to make is that there are gatekeepers in all major markets already. You can still break through, but it won’t be as easy as some of the gurus want you to believe.

It takes money to make money! How long do you think you are going to last blogging if you have no money to invest? You need money for hosting, link building, content writing, and all kinds of other stuff.

The days of getting instant search engine rankings with a 10 page website in a weight loss niche are over.

The longer you are going to wait, the harder it’s going to get.

Another very disturbing trend is the “scam” bandwagon.

Just a few years ago there was about only a handful of sites where people could go and file a complaint or voice their dissatisfaction about a business.

Some people figured out that they can make money by allowing complainers complain. Those scam sites that supposedly expose scams by allowing annonymous people post “real” complaints are popping up like mushrooms all over the web.

I mean, it’s a briliant business model. Let people post a complaint and this way they create the content for you. You make money from Adsense while on the side (shhh) making money by blackmailing companies and small businesses to pay for your trust seal (or for removing the negative reviews). Awesome!

I might just put up one of those myself. Everything is a scam (well, at least according to MyWot)

I am all about exposing real scams but these “scam buster” websites are getting out of control. They are also being manipulated by businesses that fear their competition.

Anyway, all this stuff is alarming to me. You can still make things happen if you got some capital to work with. Most people give up simply because it takes soo long to see results from their hard work even though their idea could turn out highly lucrative in the long run.

One of the keys to online wealth is speed of implementation. Speed equals money. You won’t last very long doing everything yourself.

The gatekeepers won’t let you 😉


3 thoughts on “Gatekeepers Are Back In Control

  1. interesting article, I realized this 2 yrs ago and sold my site for a major payday. Nowadays, the ROI is little or negative and effort required is huge. I’d rather put my capital to work elsewhere like getting local businesses online. Thanks

  2. Pawel I agree this has an is going on on many levels. Any area that reaches billions will be controlled (gatekeepers). Welcome to the Matrix…it’s always existed….it’s just that the majority have been asleep. Good work for saying what you needed to say.

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