Today I want to talk about something very important that can have a huge impact on your success with making money online. It surprises me how many people who are serious about building a business still try to use free blogging platforms such as Blogger or WordPress (hosted on wordpress.com) for their main website.
You need to get your own hosting account and your own domain name if you want to build a brand online. It drives me insane when I see killer blogs with lots of quality content on these free blogging platforms…wow what a waste!
Sure, you can use them to build backlinks for your main website or blog, but don’t use them for your main money site!
Someone emailed me the other day and asked me if my SEO strategies will work for their blog on Blogger, so I took a look. The blog had a Page Rank of 4 and ton of content. It was getting pretty decent amount of traffic already too.
I was soo mad when I saw that. I asked the person why isn’t this hosted on your own hosting account and why you don’t own a domain name? He replied and said, “that’s because it’s free” lol
If you can’t spend $9/year on a domain name and $15 on hosting every month then you seriously need to evaluate your priorities.
It’s crucial that you fully understand that you need a domain name and full control over your hosting space.
Let me give you some reasons why you should NOT use free blogging platforms you don’t host yourself.
1. Your free blog could get wiped out overnight – I’ve heard so many horror stories where people got their blogs shut down without a warning on Blogger. Trust me you don’t want to experience that.
For example, you build a cool blog and things start taking off. One day you make a post about someone, product, or a company that triggers a DMCA complaint against you.
Blogger most likely will terminate your blog without asking any questions so that they can avoid the situation. They host it not you so they can do whatever they want right? Well, all your work and time you put into building the site has just been flushed down the toilet.
Do you want to risk that? I sure wouldn’t!
Blogger changes their terms of service from time to time as well. What if they decide that your content cannot be hosted there anymore?
2. Limited flexibility – On Blogger or other free blogging platforms you don’t have the freedom to install custom scripts, plugins etc. You simply cannot possibly create a better looking blog on Blogger than if you owned a WordPress blog hosted on your own server.
When you host the blog yourself you got more room for improvements.
3. Don’t look professional – When you try to monetize your blog things get complicated with Blogger. First of all, advertisers in certain niches will not buy ad space on such blog because it looks cheap. If it looks cheap it makes them look bad.
I think it’s funny when I see blogs that talk about making money online but they are hosted on Blogger lol
4. You don’t own it – If you really think about it, at the end that free blogger blog is not even yours. Google owns it or whoever owns the platform you host the blog with. They can shut it down for no real reason if they feel like it.
If I am going to build a brand with my blog then I think I would like to have full rights to it. I want to own the content and I want to be able to monetize it the way I feel is most profitable for me. Get it?!!
I hope the reasons above are enough to get you to spend the $9/year and the hosting fee. If not then maybe you shouldn’t start an online business at all.
When I host my own blog I can do so much more and I make the terms of service here. I get to choose which advertiser I am going to work with or how I am going to structure my site. I get to upload whatever I want and install whatever script or plugin I choose.
With your own blog hosted on your own hosting account you also get top notch support from your hosting company (I guess that depends on the company). I recommend that you use Hostgator because it’s reliable and the support is great.
So if you are serious about building a real online business then please do yourself a favor, register your own domain name and get a good hosting provider for your site. It will look more professional and you will actually own it. You can also sell it later much easier if you choose to flip it.
I hope this article was useful and that it gives you something to think about.