Google, just rolled out their Panda 3.4 update. According to Google only 1.6% of search queries were affected. Matt Cutts tweeted it too:
The new algo is supposed to target sites that over-optimize their pages. I am not sure if I understand it to be honest.
What’s an over-optimized page? If you say “Keyword Stuffing” then I get it and that’s great, but I have doubts about Panda 3.4 so far.
So if you write about a certain topic and your homepage includes many of the keywords you provide content for is that too much?
From my experience users want to find pages for keywords they type in into the search box. They want to find relevant content rich sites that can help them.
But if you have too many keywords on that page it could get penalized for onsite optimization.
Panda 3.4 also is supposed to punish sites that have too many ads. It seems to me like this only applies to the little guys who are still trying to build their brand, but not to the big dogs like CNN.
Check this out:
It’s only going to get worse from what I see so far. Big brands are getting a free pass to do whatever they want, while smaller sites are going to get squeezed out from the serps with time.
Google is going to make your starve. They want you to write super ultra-high quality stuff but you can’t monetize it too much because then you are taking advertising profits away from big brands. How could you?!
Did I say quality content is important? Scratch that! Google Panda 3.4 is proving me wrong. I cannot argue with Google. Now it might be possible to rank blank pages for highly competitive key terms.
For example, I went to Google and typed in “make money online” to see how the serps are shaping up after the update.
What I have found is quite disturbing to say the least.
At first I thought maybe Google was tracking my IP and I clicked on that link a while ago so that’s why it was showing there, but I ruled it out after doing a search on a brand new machine with a different IP.
I even recorded a video to show you that the blogspot page is in fact ranking there.
Hmm, seems to me like creating a bunch of Blogspot blank pages and throwing some ads like CNN does might be actually quite profitable.
Good work Google!