I read a cool article today on Yahoo Finance about how much money some people make with their blogs. It really puts things into perspective for some of you who are just starting out. The fact is that blogging can be very profitable, but it’s a long term business venture if you have no brand awareness already built.
Most people think that they can start a blog and start making money their first month, but the truth is that you might have to post content for many months or (in some weird cases) even years before you see any money from it. Of course you can speed things up if you are good with SEO and know how to drive traffic, but if all you can do is write content then it won’t happen as quick as you might expect.
Things are changing though, and Google now puts more weight on the content you write. I have found that content pages with over 1000 words rank better than pages with 300-500 words, although that’s not always true either. It all depends on how much authority your site carries, but when you are just starting out it’s important to write longer posts than your competitors (at least that’s what I conclude from my observations). Once your site gains traction in the serps it seems that then you can get away with less content on your pages and still rank well.
Back in the days I used to do 20% content – 80% offsite optimization (link building). Now it’s more like 95% content – 5% link building. I actually like that because now I can concentrate on building my sites for the user instead of the search engines. I have seen many of my pages rank well without any backlinks to them simply because they had good original content. So I have decided to put all my effort into producing high quality content now.
You can actually start making money with a blog within just a few months if you are good at linkbaiting.
Your content should be your link building campaign. You want people link to your pages because of the value you provide. Sometimes it’s not easy especially when you are starting out and your blog looks empty. One way to overcome that is to create web based tools or just offering stuff for free that others are charging for. You can also speed things up by simply making good connections with other already successful bloggers. The famous quote “It’s not what you know, it’s about who you know” comes into play here. I have seen people who really don’t know shit about what they write but because they know someone who is already successful personally they rise up quick…I know it’s annoying but there is nothing you can do about it.
So anyway…back on the subject…after reading the article on Yahoo I can see a huge wave of new bloggers 🙂
According to that article some bloggers like Steve Pavlina can make $100,000 per month from just affiliate commissions…not too shabby I guess.
Steve owns a blog about personal development. He started it in 2004 and now gets over 2.5 million visitors per month!
I’ve actually visited his blog a few times before and I have to admit that his content is pure gold. Go check it out and pay attention to the length of his posts. Some of them are over 5000 words long!
Another site featured in the article is CouponMom.com founded by Stephanie Nelson in 2001. Her site is about saving money by using coupons. What’s important to notice is that the site wasn’t making any money for the first 3 years.
“The first three years I made no money at all, so I had to love what I was doing to keep going.” – Stephanie Nelson.
CouponMom.com now gets over 3.8 million visitors a month!
What I don’t agree with is that you have to be passionate about the subject your blog is about. I can see how that’s important if you have no budget to outsource, but if you got money to play with you can get into markets without knowing anything about them. What stops you from hiring an expert (or team of experts) on the subject and pay him/her to write good content for you?
I own content sites that are built by people I paid to write. Some of them are in markets I don’t know much about, so really you can get into any market you want if you got the budget.
Of course, most people don’t have that kind of money so in that case you probably want to get into something you like writing about, because otherwise you will get burned out.
The problem is that most people try to blog about making money. If you haven’t made any money online or don’t own other already successful sites then it’s going to be tough breaking into the IM niche. It’s easier to make money in other markets by the way.
I actually just recently started making changes to this site because I like talking about making money, but I have other sites that already produce income.
So if you would like to get into blogging check out some of my previous posts below that will help you get started.
– Creating value (make sure to watch the interview with Matt Mickiewicz)
Basically your ultimate goal is to build a massive authority site. You don’t want to get into very narrow niche markets because then you don’t have much room to grow. Go where the money is at and start cranking out high quality content!
Here is a tip: To start making money quicker you could find an evergreen product in your market that people are heavily searching for. Then review it on your blog and do some link building to rank the post for the product name. Once you get it on the front page of Google you will start making sales and earn affiliate commissions. This could help a lot with building your blog and staying motivated. The key though is to find something popular that people search for. Always have your eyes opened for timeless products that you could sell as an affiliate. Part of the money you earn from your affiliate sales should be reinvested back into your blog to keep the growth going.
Once you gain momentum you will be unstoppable, so what are you waiting for?