How To Build A Website That Sticks

So you want to build a website and make some money? Sounds cool doesn’t it? Most people that visit my blog just want to create something simple that could earn them a nice passive income. A lot of these people would be extremely happy with just $50-$100 per day.

That’s completely understandable and it’s doable too, but in my opinion it’s easier to make $10k/month than trying to earn $2k/month.

Here is why I think that.

If you set your mindset on just making enough to replace your day job you limit your creativity and abilities to earn way more than what you could be making.

For example, let’s say you just want to make $100/day. To achieve that you know that you don’t need to build a massive website and most likely you will end up creating a 10-15 page affiliate site.

If it fails then you lose motivation and start over later on with the same thinking and process.

On the other hand if you set your goals high right from the start your thinking process is much different. You no longer agree that a simple affiliate website can pull it off. Your creativity start kicking in and you come up with a totally different game plan.

So how about building a website that sticks and grows on its own? Have you ever thought about that?

In fact, you don’t call something like that a “website” anymore. Now we are building a platform 🙂

What is a platform?

For example, Itunes is a platform or Youtube. Obviously you won’t be able to jump start something of that caliber without major cash in the bank, but what I want you to understand is that the same concept can be applied to smaller niche sites.

Here is a 3 step process to build a website that sticks

1. Find a topic that people love to discuss, are passionate about, argue about, debate etc.  – You basically want to allow people to communicate their message through your platform. Forums are great but it’s hard to monetize them in most cases (some forums could turn into a platform like WarriorForum or SitePoint).  You want your users to be able to use the site not just read the content. Let them upload files, save things, calculate something, or rate stuff. Get my point?

2. Build the platform – Here is where the money comes in usually. You will need to outsource this part. Hire a coder to make your platform functional. It doesn’t have to be anything complicated at first. When your income starts climbing then you add more functionality for your users.

3. Let users generate content and market it for you – This is the beauty of owning a “platform website”. Your users will share, create, and market your content for you. It starts growing on its own and before you know it the business runs itself. Then the only thing that’s left is to come up with an exit strategy 🙂

That’s how fortunes are made online by the way.

Let me give you 5 more examples:

DocStock.com – It’s a platform for users to upload and share documents. Simple yet very profitable business model. You can upload Powerpoint presentations, Word documents, PDFs etc. (Users generate content for them for free lol)

Why people use it? Because they can promote their businesses, drive traffic, and make more money. Users actually get to “use” the site and not just read the content.

Pastebin.com –This one is so simple it makes me wonder sometimes why I try to overcomplicate things. Here is how it works. You go there to copy and paste whatever you want. Pastebin then saves it so you can go and share it with the world (in other words market it for them).

Craigslist.com – Simple classified ads site. People use it to sell stuff, hire workers, buy things,find jobs, and the list goes on. I don’t think it would be easy to start something like that now, but it’s a platform that some people can’t live without.

Fiverr.com – Launched not too long ago is now a major player in the outsourcing industry. Users love it because they can sell services for $5 and earn some extra spendable cash. Marketers and business owners hang out there all the time to take advantage of all the cheap services offered.

Flippa.com – Platform for webmasters to buy or sell websites. Flippa makes money on each sale made through their system. Everytime a website is sold there is a fee that needs to be paid, plus don’t forget the cost of the listing.

If you could just own one platform like that wouldn’t it be great? Just imagine all the money you would be making from advertising (or fees).

It might seem very difficult to create something like this, but I think the concept can be applied to smaller sites. If it goes viral for you then you might just end up with a massive cash generator.

In my opinion platforms are the future and will soon own the internet (kinda feels like they do already). The advantage a business can gain by owning their own platform is enormous. Google proves it to us everytime they roll out a new product lol

How can an avarage person build a web property of that nature? You will need to start in a narrow niche that you know you can reach out to. If you go too broad right from the start your project most likely will fail because you don’t have millions to advertise it. Your platform doesn’t even have to get big to make decent money. The thing is that once it catches on and you have a steady stream of new members/users it makes sense to scale and make it big.

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8 thoughts on “How To Build A Website That Sticks

  1. That is an awesome post. It really got me thinking. I would love to build a site that grows without me slaving away writing content. Good ideas here Pawel. Thanks

  2. I like reading your posts Pawel. This is true eye-opener for me. I’ve never thought about building sites this way. Everyone else out there is talking about creating simple blog sites or affiliate pages.

  3. Great article Pawel, I love the platform idea. The hardest part for the general public wanting to do something like this is to decide what niche they want to enter and convincing themselves that it will work. It is so easier to say ‘it’s all ready been done’ or ‘ it won’t work’ which is a shame as the possibilities are endless!

  4. True, sometimes you need to take a risk. It’s crucial though to start in a narrow niche with this concept because to build a successful platform in a broad market takes a lot of capital.

  5. You are great at your stuff Pawel , I have been reading your blogs and this one is really a good advice, your guidance about building this kind of platform is appreciated

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