For some reason, bloggers aren’t always aware of the potential value outsourcing holds in terms of growing a site quickly. Maybe it’s the perception that blogging is a personal pursuit, and that engaging the services of an outsourced worker is somehow “cheating” a system that should reward and promote good content based on its merits alone.
Or maybe it’s just that bloggers – unlike traditional internet marketers – enter the world of internet business with significantly less guile than those of us who have spent years studying SEO and link building techniques. They don’t make use of outsourced workers simply because a) they don’t know these people exist in the first place, and b) they don’t know which tasks to assign them!
But whatever the case may be, know that it’s entirely possible to use outsourced workers to grow your blog exponentially without compromising the quality of the content you serve. The key lies in using qualified workers to manage the administrative and promotional work needed to grow a blog quickly – not necessarily in using virtual workers as a replacement for your own personal voice.
The following are just a few of the activities an outsourced worker can help you with when it comes to growing your blog exponentially:
Graphic design – Appearances matter, and when you consider that most visitors only spend an average of 5-7 seconds determining whether to stick around and engage with your content or click the “Back” button, it’s clear that good design can play a compelling role in growing your blog.
If you aren’t a designer by trade, you have two options – you can either devote hours and hours to designing your own site (or tweaking your chosen WordPress theme to suit your purposes) or you can outsource the process to someone with these skills. Can you guess which team I’m on? Graphic designers are easy to find and more affordable than ever, so don’t be afraid to pass off these tasks in order to focus on the ones you’re best suited to.
Keyword research – It doesn’t matter if you’re running a blog, an affiliate marketing site or any other type of web presence. If you want to get your site ranked well in the search engine results pages, you need to be targeting the right keywords.
In fact, building good keywords into your regular blog posts is a great way to grow your blog exponentially, as getting ranked in the SERPs quickly will send a steady stream of traffic back to your site right off the bat. But if you don’t want to invest the time into finding these keywords (or if you don’t know how to), this task can be easily delegated to an outsourced worker.
Link building – Now, I don’t know about you, but backlinking is the bane of my existence as a blogger and internet marketer. Look… I just sank dozens of hours into building a good site and writing good content – now you want me to invest even more time into building links?!?!
Fortunately for me, there are hundreds of virtual workers out there who are ready and willing to take over this onerous task. However, the key to outsourcing this task successfully is to recognize that not all link building VAs use the same techniques, which is why it’s so important to be clear about your expectations. If you don’t want a VA to throw “Paul & Angela style” style backlinks at your site exclusively, you need to specify the types of links you’re interested in when hiring your worker and look for workers with experience building the link types you prefer.
Guest posting – Most bloggers know that guest posting is a great way to build traffic and authority relatively quickly, but most of these site owners also dramatically underestimate how much time it will take to find potential guest posting sites and arrange to have your content published.
But just because guest posting requires a significant amount of time doesn’t mean you should ignore the tactic entirely. Instead, outsource the process to a VA who can handle all the tedious administrative details for you – allowing you to get back to work on the projects that really matter for you.
Of course, there are a couple things you’ll want to keep in mind when outsourcing your various blogging tasks…
1. No VA is going to care about your blog as much as you do. If there are tasks that you’re extremely particular about, don’t outsource them! Personally, I’m extremely particular about the tone and quality of the posts that go up on my blog, which is why I’d never outsource this element of my business. If you care that deeply about your links, graphic design or keyword research, handle these tasks yourself and outsource the ones you can afford to let go.
2. You may need to do some training to get your outsourced workers up to speed. For example, suppose you’ve decided to outsource your link building efforts. If you prefer to build a specific type of links, be aware that you may need to invest time in training your VA on this technique. Although you should be able to find some VAs with the skill set you desire, you’ll likely wind up paying much more for an experienced VA than you will for one you can train on your unique methods.
3. Choosing the right outsourced worker makes a huge difference in the success of your project. The low barriers to entry in the VA world mean that just about anyone with a computer can call himself a “virtual assistant”. For this reason, it’s important to invest a little extra time in developing your job postings, interviewing various workers and conducting several small test projects with promising candidates before making your final decision on who to work with.
Author bio: For more information on the processes I’ve developed to outsource both affiliate marketing and blogging tasks effectively, check out my “Effective Outsourcing” case study over at Common Sense Marketing. There, you’ll find exclusive tips & tricks on how to choose the right worker and delegate effectively when it comes to managing your internet business needs.
Have you used outsourcing to help grow your blog more quickly? Share your best advice on this subject in the comments below!
Guest post by Sarah Russell.