If you are a blogger or want to start blogging then it’s important to strategically write and plan your blog’s content. A lot of new bloggers actually choose the right niche to be in, but a lot of times they write about stuff that doesn’t get them traffic.
You need to deliberately write pieces of content that get clicks and convert your visitors into leads, especially when your blog is new and doesn’t carry much authority.
In my opinion, most new bloggers quit because after about a month of writing a ton of content they see no traffic from search engines that they can monetize to keep going.
Gaining momentum is crucial to your success, and I think that the only way you are going to gain momentum is if you get paid for the work you do. If you get paid, you get motivated to write more, or you can afford to outsource it.
When your blog is new you shouldn’t write about stuff that you simply thought would be cool to write about. You need that damn traffic!
Established authority bloggers can afford to put out stuff totally unrelated to their niche or write about things they know their audience will like even though that’s not why they visit their blog in the first place.
If your blog is new you can’t do that. You need to strategically and deliberately pick topics that build the audience in the first place.
Here are some tips to strategically write content that gets clicks.
1. Write content around key phrases that people search for – It’s so simple but yet a lot of bloggers do not properly research their keywords. Just going to Google Keyword Tool and doing a search for a broad key phrase is not good enough.
Target long tail key terms that actually get searched for. You can use a paid tool like Semrush to find that out (you can also do some nice spying with Alexa.com for free)
Once you have a keyword you are thinking about writing around (or including in your title), type it into the Google search box and see if Google suggestion tool spits out the exact phrase as well.
If it does, then do a search with quotes and see how many results you get. Here is where a lot of people get confused though, because the number of results can be very misleading. Whether there are 10,000,000 results or just 5,000 it doesn’t mean that ranking for a term with less results will be easier.
You need to check how many of these results actually use the keyword term in their title meta tag, and how authoritative are the pages ranked on page 1. If you are competing against major players it’s highly unlikely that you can rank there by simply making a post and working on getting some natural links.
On the other hand, if you find only a few pages targeting that phrase then you have a strong chance appearing on page 1 by simply posting your well optimized content and letting Google index it.
2. Write posts that answer a direct question people might type into Google – I think …scratch that…I know that Google now wants to provide exact answers to a search query rather than displaying links to sites.
If you create content that answers a specific question you might be able to get a boost in search results. I am not sure if they are going to completely nuke web links and just display a page with their own answer, but it would be smart to create a few posts that include a question in the title meta tag (including the question mark) and giving a direct answer in your post with content to support your answer of course.
Many questions cannot be answered with 1 sentence or a number, so this strategy will work for some long tail key words.
3. Watch for trends – Not many bloggers use Google trends or go to Alexa.com to see what’s hot. You should check it out once in a while, because you might find something related to your niche that is trending.
It would be easy to write a killer post targeting that keyword term to see where you land on Google after publishing it. If it’s something hot and like few hours old it might be easy to rank for it (especially if it’s not a product being pushed by affiliates).
Even if you land on second or third page you can still push it to page 1 by either going to a related forum and dropping the link there (don’t spam of course) for people to comment and discuss, or social bookmarking it.
4. Write pieces of content that you would like to link to from your future posts (look into the future!) – You literally need to whip out your crystal ball (or 2 if you got them lol) and plan what I call traffic-drivers.
What is a traffic-driver? It’s just a longer and more resourceful post with links to your other pages that support some of the ideas you talk about or give exact steps on “how to” do something.
For example, if you want to write a quality long post on how to get your site penalized by Google, you might want to first write individual posts about each black hat method. Then once you have those written, start preparing your traffic-driver that would target more competitive search phrase.
Or you can write your long post first, save it as draft, and then work on the sub-pages you will be linking to. After you get those out, then publish the big one and market that anyway you can.
Some posts I have published on this blog are already part of my marketing campaigns I plan on doing in the future.
5. Watch for opportunities to go viral – Sometimes a simple cool (funny) image can go viral. If you watch for trends and try to inject some controversy in the posts you write for them, it might catch on fire for you and get a decent amount of traffic and backlinks.
Best viral opportunities are when you know something big is about to go down but it didn’t happen yet, and you are the only one (or one of the few) that know about it. If you ever spot an opportunity like that you need to grab it with both hands and “drive it home” so to speak.
If it’s a big announcement or a major shift that could influence a lot of people you could position yourself in front of that big traffic wave that will hit the search engine results after the cat is out of the bag.
Videos go viral on Youtube all the time too. Controversy generates a lot of buzz so if you know how to manufacture it, you are golden 🙂
Anyway, when your blog is young you need to strategically plan and write your content so that you can become profitable as soon as possible. Don’t write about how your day went or some other unrelated stuff.