The web runs on content, and as an internet business owner, you’ll find that your need for the written word never really ends. From blog posts, to email marketing messages, to backlinking content, you need web content for your sites and you need lots of it!
Unfortunately, sitting down to crank out this content can seem like a never-ending battle especially if you aren’t confident in your writing skills. And although many business owners turn to freelance writers to avoid this battle, making use of outsourced workers can be cost-prohibitive for new internet marketers.
So if you struggle with writing enough web content to sustain your internet business, consider the following tips on how to crank up your writing speed and start blasting out good web content, fast!
Step #1 Determine Your Ideal Writing Environment
Some people write best in complete silence, while others do their best work in noisy coffee shops. Similarly, some writers crank out their best content in the early mornings, while other “night owl” writers wait until darkness falls to get into the writing groove. Wherever you fall on this spectrum, the important thing is just to understand where, when and how you do your best work.
Once you know which factors lead to the ideal writing environment for you, attempt to recreate them as often as possible. If you know you do your best work in a quiet office, early in the morning, don’t attempt to get down to business in a loud environment, late at night! Find the situation that works best for you and do as much writing there as you can.
Step #2 Plan Your Articles for Success
One stumbling block that trips up new writers is trying to cover every single aspect of a chosen topic in a single 500 word article. Instead of busting your butt trying to say everything that can be said about a topic, choose one specific idea or point and build your article around it.
For example, if your website is in the dog training niche, your article doesn’t need to cover every single strategy for dog training that has ever been developed. Instead, choosing a single idea, like, How to choose a dog training school or Are choke collars effective dog training aids? To base your article around will help cut down your time writing and ultimately make your article more engaging to your readers.
Step #3 Learn to Research Efficiently
If you need to write web content on a subject you aren’t familiar with, it isn’t necessary to go out and study every resource you can find in your niche until you know more on your chosen topic than the Encyclopedia Britannica. Instead, you need to learn how to research more efficiently!
Let’s take our example from the previous step to demonstrate how to research efficiently to write web content. Instead of entering the words “dog training” into Google, type your narrowed-down topic in this case, How to choose a dog training school into your favorite search engine. Scan through the results and choose the three articles that appear to be the most closely related to your topic and that are published on the most reputable sources.
Read through each of these articles and summarize them in your mind. If you had to report back to a friend on the major points of each article, what would you say? Once you have this basic level of understanding, start writing your article (without plagiarizing, obviously). “Remember” you can always go back and research more if needed! At this point, it’s important to just get started writing and to get some content down on your screen.
Step #4 Set a Timer
As soon as you’re ready to get started writing, set a timer for a 10 minute chunk (or longer) during which you’ll do nothing but write. I’m a big fan of the Pomodoro Technique, in which you write for 25 minutes, take a five minute break and then repeat but stick with whatever interval works best for you.
During this time, just write. Resist the urge to stop and proofread what you’ve written or to get stuck looking for exactly the right word. Write as if you were speaking to a friend (unless your specific content need calls for a more formal tone), and just let the words flow onto your screen.
If you’re missing a necessary fact or write something that you know you’ll want to change later, simply type “[xx]” so that you can run a “Find” search on your document and make changes later, once your initial writing period is done. Save your revisions until you have the bulk of your content done otherwise, it’s possible to get stuck in an endless cycle of revising and second-guessing yourself that will ultimately inhibit your productivity.
Step #5 Practice, Practice, Practice!
As you write more and more web content, you can begin to practice different elements from writing an article as quickly as possible to improving your vocabulary or knowledge in your chosen niche. You might also find it helpful to have a friend or family member proofread drafts of your writing and make recommendations before your publish your content to your website. Use your best pieces of content on your own site and save practice drafts for less-personal content needs, like article directories or backlink building.
Although the ability to write well is often thought of as an artistic gift, it truly is a skill that anyone can learn and improve upon. Learning to write good web content fast is just like learning to ride a bicycle. At first, it may feel strange and unfamiliar, but with practice, you’ll start to get the hang of it, and you’ll find that it takes you less and less time to crank out content for your website.
Do you have any tips on how to get web content written quickly and effectively? Share them below in the comment section!