Media Buying And What You May Not Know

Most people think of media buys as this expensive traffic generation method reserved only for those with deep pockets. I know because that’s what I used to think as well, but that can’t be further from the truth and here is why.

Media buying is nothing more than just buying ads online. If you go and purchase a 125×125 banner ad from some blog out there you just did a media buy.  Sure, you can go big and start buying traffic from ad networks and drop a few Gs but if you are low on budget then you can still build your little empire starting out low.

What I am trying to say is that you can start out setting up these campaigns that make you $50 per month and scale up from there. Honestly though you will make way more money going deep than wide, but you got to start somewhere right?

So how can you get into media buying quickly and start making money fast?

First of all, find a traffic source that gets a decent amount of impressions. Go directly to the owner of the site and see if they sell ad space. Most do even if they don’t have any info about advertising on their site!! 🙂

There are sites like BlogAds.com or BuySellAds.com where you can browse through all kinds of sites in many niche markets and book an ad. The first thing you want to do is check out the demographic data of the site you wish to advertise on. Go to Quantcast.com and see what kind of people are visiting the site. Once you have the demographic data then you try to find a good CPA offer that would be a good fit for your buy.

Next, make YOUR OWN banners. Don’t use the banners given to you from the CPA network. Create your own, because you want to get highest CTR possible. Once you have your banner ready book your ad and link it directly to the offer.

Remember it’s a numbers game. If you spend $100/month for your banner and you got an offer that pays $10 per lead then all you need is 10 conversions to break even rest is profit. With a good buy you should be able to get at least 50% ROI.

What next? Set up another campaign ASAP! don’t wait till next Spring…lol…keep moving forward! Once you have a few of those and you are making some nice chunk of money every month then you could scale up one of your best campaigns and go deep.Reinvest the money you make and buy more media from ad networks, get into CPV, PPC etc. It should be easy once you have the cashflow that you can count on.

Get going!

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2 thoughts on “Media Buying And What You May Not Know

  1. I have been buying ads on other sites without much success so far. Usually my campaign ends up losing money at the end of the month. Not sure what I am doing wrong, but I’ll keep trying.

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