Google has made some serious and unexpected moves in the last few days that in my opinion are going to influence the SEO community in the big big way. They basically gave spammers a green light to spam their competitors with backlinks to destroy people’s livelihoods. How else would you describe it?
Negative SEO is real! Your small little white-hat website you working so hard on is now in danger. If you don’t watch your back and you are doing too well in the serps, it might trigger your competitor to try to harm your business.
Google sent out over 700,000 messages to webmasters penalizing them for having a bad link profile. What that means is that you can now negatively influence someone else’s link profile by blasting out spam with their anchor text links. Hmm…
So I figured I’d go and make a search on Google for the term “Negative SEO” for the first time in my life to see what’s up.
Well…well…well it’s happening!
Amazing stuff actually. If we can do that to people (because Google allows it to happen) then I don’t see how a small business, or a small time blogger can ethically grow in this environment (Google fuels black-hat seo?)
Thanks to Matt Cutts’ | recent tweet I found out about a new forum called TrafficPlanet.com. So after browsing through some threads filled with panic and chaos I knew right away that Google just opened up a nice big can of worms.
There are already people doing negative SEO case studies ha!
Run for cover!(oops…there is nowhere to run – sorry) I would hate to be the owner of that eCommerce site that is about get pulverized.
I don’t know about you but I am worried about the future.
Google also hit all the private blog networks that people were using to gain advantage in the serps, which I think is very good. The problem though is that they also penalized sites that had links from these networks, which is a sign of “the end” approaching on the horizon for white-hat SEOs.
Google wants to trigger small business cannibalism.
I mean, think about it. You work hard to get your business seen in the serps for years. You write amazing content so that you can attract natural links and then one sunny day some 5 page site with 400 word articles shows up on top.
What do you do?
Well, you try to figure out how they did it, right? Smart! You discover their little spam shenanigans and try that yourself. Not smart!
Sooner or later you get penalized while they are still ranking..uh oh. By the way, I don’t think Google likes high quality content ranked. They would rather see a page with 2 sentences on it on a walmart.com domain name than your 1000 words resourceful review, or some page with scraped content monetized with Adsense.
Anyway, so what the hell are you going to do now? I know what. You will go to Google and type “Negative SEO” and it’s on. Weapons HOT!
Also on the side you will try to do for them what you did for your site so they experience the same effect. Smart!
What essentially is happening is that small business owners will go to war with each other while Google continues to rake in the money like there is no tomorrow.
Big brands will grow, Google will profit, their shareholders will be happy, Matt Cutts will write a novel.
Google Instant Answers?
White-hat SEOs will soon be out of jobs or start their own negative seo companies to pay the bills.
Google wants to give you an answer to your query rather than web links to sites. Eric Schmidt says that himself in this video (skip to 6:28)
That statement is very interesting and you should consider it to be the alarm you hear before a big nasty storm.
Have you ever heard about Wolfram Alpha search engine? It’s actually kinda cool but it provides no web links, just answers.
For example, if you do a search for something like “mortgage refinance” you will get a page that looks like this:
So let’s speculate and assume that Google wants to move into that direction. For illustration (and entertainment) purposes I made this image to show you how it could look like:
At least black-hatters can still game Adwords (cough …cloaking), but white hat SEOs may as well start looking for a job on Indeed.com…but keep in mind that you might not even find one because you could end up jumping from one “search results” page to another :0
I hear McDonalds is hiring though or check out craigslist in your spare time.
There is big storm approaching and storms can turn into hurricanes. If you know anything about hurricanes then you know that they gain strength by flying over warm waters, well the water just turned “HOT” and this sucker is about to turn into a Jupiter kind of hurricane.
You might try to hold on to something, but from my calculations it would be safer to go underground than trying to stay on the surface if you know what I mean.