Retargeting advertising or also called remarketing is a very useful strategy for merchants to bring back the visitors that didn’t buy their product the first time. There are many retargeting networks such as fetchback.com, Google remarketing, retargeting.com and few others. It’s actually very effective and if you are selling your own products you can increase your sales dramatically.
Anyway, how retargeting advertising could hurt affiliates? Well couple of days ago I landed on a salesletter for a Clickbank product. Closed the page and was hoping not to see it again but when I went to statcounter.com I saw the banner for that product, so I knew right away the vendor was using retargeting. The network that the vendor was using was actually fetchback.com. Anyway, I clicked on the banner and noticed (through the status bar) that the previous cookie was overridden. I went back to double check that, and yes the vendor was conviently stealing affiliates commissions. What a douche bag!
How does it work? Simple, the vendor installs a piece of code from the retargeting network on his salesletter and then the visitors you sent that could have bought later through your link now were redirected back to the page through the vendor’s affiliate link. This is a serious problem. I am not sure if there is anything you can do about it either. It’s hard to prove something like that.
Now that’s only one I spotted by accident, but I wonder how many merchants are already doing this? You as an affiliate have to be very careful when promoting other people’s products. This could be happening to you right now!
I am not going to reveal which CB product was doing that, but I did report it to Clickbank. They haven’t responded yet, so I am not sure what they are going to do about that. Honestly, this totally sucks for affiliates.
That’s just plain stealing