Long time ago I decided that I wanted to build quality authority sites and give Google exactly what they craved –good quality content.
I believed that it was the only way to build a stable long term income. It also made me feel good that I was able to provide value with my sites while making money along the way. I thought that by doing this I could outperform thin affiliate sites and other competitors because I had what they didn’t – good quality content.
Now I don’t feel so good anymore because Google’s recent changes opened up Negative SEO opportunities.
As you may know Google penalized my blog recently because of unnatural links. I have already expressed my opinion about that in my previous post here. I have tried to submit reconsideration request but I think I am talking to robots over there, so it’s pointless to even continue trying to defend myself.
Hopefully this penalty will go away soon, but that still doesn’t solve the main problem which is Negative SEO.
Don’t get me wrong, I still believe that creating an authority site is the way to go but it could be extremely hard to establish yourself if you get on your competitor’s radar too soon. Think about it, if you rank on the front page for a highly competitive keyword and you spot a website climbing up in the ranks that threatens your dominance, what are you going to do?
Before all the recent changes you would pull up your sleeves and go to work on your content. You would work hard to make your site the best and keep adding value for the end user.
Now though it might be cheaper and cost effective to simply hire an experienced spammer to take them out. What the hell is Google thinking?
You don’t think that Negative SEO is real? Think again my friend…check this out
It’s a post someone made over at TrafficPlanet.com forum (I took a screenshot in case it gets deleted). You can read the full post here.
How do you feel about that?
The fact that something like this is possible makes me sick. Basically the guy that owns that site is losing his “baby” as Matt Cutts would call it, so what’s the point of building one?
Here is the video where Matt Cutts talks about Microsites and why it’s usually not a good idea to build them. In his opinion you should build a bigger authority site in your niche because that way you will put more effort into making it the best it can be. (I agree with that)
The problem with that concept now is that it’s getting very risky to build one of these quality sites. Why in the hell would you spend months and months, or even years creating something that you are proud of if it only takes one a**hole to destroy everything you have worked hard for?
It actually makes more sense to build tons of little niche sites and spam them to the top because even if some of them get hit/slapped you can just quickly pump up new ones.
You are taking less risk doing that than pouring your heart out into building something bigger that could last.
I wonder why Google tells us one thing but forces us to do the opposite?
– They want us to create high quality content but then allow scraper sites to profit from it.
– They want us to create high quality content but then allow Negative SEO
WTF?! Why Google keeps lying to us?
Ask yourself this: Who benefited the most from Google’s recent changes? The answer is big brands and spammers who can put out small little niche sites faster than I can write a blog post.
I was reading some threads on Google’s Webmaster Forum for the past few days and I am seriously worried. Not only you can’t get any help over there but they will also label you as spammer without any proof whatsoever.
For example, the person who has fallen a victim of the Negative SEO case study mentioned above started a thread over at Google’s Forum.
Here is the link to the thread
Here are some of the responses he received:
Hi there Stevie! How about you stop using that Pepsi/Coke example in all your posts. I just did a simple search on Google and found 7 of your recent posts with basically the same answer! Of course nobody could get Pepsi.com penalized. We all know that! But pointing a few hundred thousand links to justgoodcars.com was enough. Don’t you get it?
Here is another member of the forum who believes in unicorns
This Lysis character provides absolutely no value. So according to him, if someone sends 500k links at my site I am supposed to go and contact them all to remove those links? Are you kidding me?
As you can imagine this Negative SEO stuff is getting serious. Webmasters will go to war with each other instead of concentrating on putting out quality content that Google supposedly loves.
One solution that Google could provide is to allow us to discount the low quality links right from our Google Webmaster Tools account. If you see something shady going on you could simply login, select all those bad links, and click “Don’t Count”.
All I know is that if Google doesn’t do something the quality of search results pages will go down with time. People will live in fear constantly watching their back and hope that someone isn’t trying to kill their business.
I don’t know about you but I sure don’t want to operate in that kind of environment.