Why You Shouldn’t Work Alone

Over the past couple of years I have learned a very valuable lesson: Get a partner to work on projects together!

Before I used to do everything alone. I remember days when I would create content myself for my niche sites, do SEO, marketing, design sales funnels, think of new ideas, manage campaigns, and the list goes on and on.

I think mostly it was because I had trust issues and didn’t want anyone to see what I am doing. I was afraid that they wouldn’t do their part the way I wanted it to be done.

Now I don’t think I would be able to do everything myself anymore. It’s sooo much easier when you have the right partner who sees the vision that you see. Everything starts falling into place and things get done quicker.

If you are still working alone I strongly urge you to find someone that you could trust to partner with because it could seriously help you speed up your success. Stop sucking up to gurus hoping that they will throw you a bone or help you get into their circle of jerks. Find someone who is doing the same thing you are right now and combine your forces.

If you are working on building affiliate niche sites, how many would you build last year if you had someone working with you who was managing the content?  You would invest into SEO and your partner could invest into content.  This is exactly what I am doing right now with my new project I started this month. Our site is growing fast but I haven’t written a single word yet.

You don’t have to work hard if you know what makes money. You need to offload some of that workload before you go insane…I am serious.

Note that I am not talking about hiring freelancers here. I am talking about a real partner that you share profits with. My partner manages freelancers and gets content from experts. I don’t even have to worry about that part at all anymore. It gives me a lot of room to breathe and allows me to do other much more productive things that drive traffic and sales.

You could honestly even get 2 partners. Don’t worry about the fact that you need to split the money 3 ways. It will pay off in the long run and you will grow much faster than before.

Here are some other benefits of being in a partnership:

1. You will stay motivated – When you work alone it’s not always easy to keep up with all the stuff you have to do. A lot of times you get sidetracked and lose motivation especially when your project fails. Weeks or even months might go by before you build up that mental strength required to start something new.

When you are in a partnership things are much different. You plan together and keep each other motivated. Even if your project fails you are eager to start something new right away, because you know you won’t be doing everything yourself.

2. You will be in much better mood – This used to be a major obstacle for me. When I am not in a good mood I tend to put things away for a later date. It’s not easy to work on something that you hope will bring results if it all depends on you.

Most gurus keep telling people that they need to work after work. Gary Vaynerchuk said once, “Work 9-5…7 to 2 Am is plenty of time to do damage”.  You could agree with that, but I know that people who come from work at night are not only exhausted physically but also mentally. The only thing they think about at that time is how to relax before getting ready to go to work again in the morning…and even that’s hard sometimes if you have a family at home.

By the way, I like Gary and admire his drive for success, but a lot has changed since he gave that speech in my opinion. I don’t agree with him anymore on the part where he says, “the gatekeepers are no longer in control”. Google changed that recently lol

So if you work with a partner your drive will manifest itself and you will forget about all the other stuff in your life that keeps happening…it works for me at least.

3. You will stay on course – It’s common for us marketers to get sidetracked and do things spontaneously. We like to try new stuff all the time but when you are working on a serious project it’s not a good idea sometimes. If it’s just you in the picture then it’s not always easy to finish what you started.

When you have a partner you become laser focused and don’t go off track easily. Both of you hold each other accountable and stuff gets done on time.

Even when you don’t feel like working at times seeing your partner doing his part will give you the drive to pick yourself up and keep going. It’s a great feeling!

4. The results come quicker with less work on your part – I don’t know about you but I like to see results of my work fast. It gives me fuel to work even harder. Without a partner it will take you a lot longer to get to where you want to be and chances are that you won’t succeed.

Having a partner who gets some of the work done for you speeds things up by quite a bit. He or She can also have some other cool ideas that you haven’t thought of before that could turn out to be highly lucrative…2 brains are better than 1 (for the most part :))

Speed of implementation is crucial in the online world and when you don’t work alone you grow exponentially.

So if you are not getting the results you want you should definitely consider finding someone trustworthy that you could team up with.

How to find a partner? Chances are you hang out at marketing forums already. You probably already know who is doing what. If they are getting moderate results then I would try to talk to them and see if one of them would consider doing a project with me.

Look for someone who does something better than you do.  For example, I partnered with my friend who is running a successful site in the employment industry. He is better at content management than I am so it was a no brainer for me to partner with him.

Bottom line is that if you continue to work alone you will constantly fight an uphill battle. Eventually you might win but the stats show that majority fails. I wouldn’t count on just luck alone. Sometimes you need to force things to happen.


6 thoughts on “Why You Shouldn’t Work Alone

  1. It makes sense, but how about those partners who end up behaving like leeches instead of helping you? You ought to be very careful when choosing a partner, and have everything in writing to avoid future “misunderstandings” when money starts flowing.

  2. Yes, you need to choose wisely but once you find that person the wheels start turning. I believe that employees are more likely cheat you in this business than a partner who shares profits with you.

  3. Great post and I couldn’t agree more, before I got this job I did stuff for myself and there is so much to know and do, getting someone who can work with you and at the same time have a complimentary yet different set of skills is a winning combination.

  4. Hey Andi, that’s a good point there. That’s why I said you should look for someone who does something better than you do. In my case I needed a partner who could take care of the content. I can do the marketing thing 🙂

  5. Interesting post…i think finding the RIGHT partner is the real challenge though. I once had a partner who was more than happy to share in the profits but never wanted to do any real work. He bearly ever delivered on his end and i was forced to pick up the slack, time and time again…till i fired him!

  6. Hillz, I agree that you need to be careful but it does help if you find a good match. The partner I have right now has the drive like I do. He has built a 1000+ page website all by himself in relatively short period of time and generates thousands of visitors to it each month. I also knew him for years so it was a perfect combo for what I wanted to do.

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